
Who doesn’t love a Yoo-Hoo? Okay, maybe it’s not for everyone, but next year will be the 100th anniversary of the classic chocolate drink if you can get your head around that. At one time in the long-popular beverage’s history, it was marketed as an “action drink,” long before there was such a thing as Gatorade, Frog Fuel, Liquid I.V. and BodyArmor. The consistency between them all? All huckstering a sugar-based drink as muscle fuel.

Way back in the day, Yoo-Hoo went to such lengths as employing glittering personalities from Major League Baseball, in particular New York Yankees legends such Yogi Berra, Mickey Mantle, Whitey Ford and Elston Howard. Yoo-Hoo, the drink of champions, even the chocolate milky choice of Washington Senators first baseman, Moose Skowron. You remember those Senators, right? Well, you know them now as the Minnesota Twins.

The pitch coming with not-so-subtle mandate that baseball and Yoo-Hoo drinks are part and parcel of the American way of life. America’s conjoined pastimes. Baseball is still called that today with certain degrees of skepticism with the encompassing sports rating thefts by the NFL and NBA. Those leagues don’t tug on Yoo-Hoo unless an athlete shooting hoops or tossing around pigskins are caught guzzling one in the locker room. Or if they’re given a paid endorsement to do so. Yoo-Hoo obviously these days backs their play more on reputation and word-of-mouth nostalgia than hard money advertising dollars.
Baseball was once broadcast as an all-American lifestyle filled with transistor radios (no other sport can be recounted over conventional radio with the same passion and chess match acumen as baseball), hot dogs, apple pies and Chevrolet (remember that corny old Chevy jingle?) and of course, beer and cigarettes. Don’t forget your Yoo-Hoo, though. Not the cosmopolitan drink of choice, but the regular Joe’s. You know who you are, and you know you want that damn chocolaty goodness. Resistance is futile. So is trying to drop an inside on Mickey Mantle, who’d just as soon put the twined ball into the bleacher seats. Getting paid by Yoo-Hoo to endorse the stuff as the drink of a champion.

So grab a Yoo-Hoo bottle from the cooler, shake it, pound it and swish the stubborn chocolate dregs from the bottom of the bottle for the classic finish. Generations before you have been doing the same. Unless you’ve got one of those box drink versions that are just as fun to squeeze and squirt down your gullet.
–Ray Van Horn, Jr.












